2022 Tiger New Year Illustration
Client: Nicole HON Paris (fashion brand)
Date: 2022
Location: Paris
About: Based on Paris, Nicole HON Paris plays with ideas of modernity and exploration since 2017. The brand's fundamental concept is to consider the female silhouette as a work of art, as a moving sculpture. Nicole HON Paris combines the streamline from Art Deco and the theory of Art Nouveau, to show the balance of nature and human culture and the attitude to life.
Instead of frigidity, Nicole HON Paris believes that female charming is the best way to communicate. Charming is also a weapon to protect women themselves, or even to fight in patriarchal society.
Designed for the fashion brand "Nicole HON Paris," the 2022 New Year promotional illustration captures the essence of the Year of the Tiger in China. The bold variations in the typography of "2022" form the sleek profile of a tiger, blending style and symbolism for a distinctive brand promotion.
Conçue pour la marque de mode "Nicole HON Paris", l'illustration promotionnelle du Nouvel An 2022 capture l'essence de l'Année du Tigre en Chine. Les variations audacieuses de la typographie de "2022" forment le profil élégant d'un tigre, mêlant style et symbolisme pour une promotion de marque distinctive.
ファッションブランド「Nicole HON Paris」のためにデザインされた2022年の新年プロモーションイラスト。
中国ではこの年が虎年であるため、「2022」の太文字の変化を利用してトラの側面のラインを描き出しました。
为时尚品牌“Nicole HON Paris”设计的2022年新年品牌推广插画。
这一年在中国是虎年，故此利用2022的花体粗细变化勾勒出老虎的侧脸线条。
